Benjamin Vendramin CCO

Most agencies are still built for a world that no longer exists.

Human General Intelligence was founded on a different belief: in a world where audiences experience everything as one continuous stream, the separation between media and creative is obsolete.

Founded by Benjamin Vendramin—whose career spans McCann, Taxi, TBWA\Chiat\Day, JWT, WP Narrative, and EssenceMediacom—the consultancy is built on a model he spent decades developing and proving at scale. At MediaCom, he helped redefine how agencies operate by integrating media, content, sports and entertainment partnerships, and social/influencer into a unified creative system—earning multiple Cannes Lions, WARC’s “Most Creative Media Agency in the World” for two consecutive years, and Adweek’s Global Media Agency of the Year.

Human General Intelligence takes that philosophy further.

It is designed to deliver integrated, high-impact thinking with the speed, clarity, and senior talent modern brands require—without the friction of traditional agency structures. Blending creativity, media, and emerging technologies, the consultancy builds ideas as systems—designed to scale across platforms, evolve in real time, and drive measurable business impact.