HUMAN GENERAL INTELLIGENCE

To promote sustainable fashion with pre-owned and vintage pieces, we invited Twiggy back to Vogue to recreate her iconic 1967 shot using the same vintage accessories sourced from eBay.

Cannes: Bronze Lion

Cannes: Shortlist (x1)

AICP Next Awards: Winner

ADDY Awards (National): Gold

ANA Reggie Awards: Super Reggie

ANA Reggie Awards: Gold

ANA Reggie Awards: Silver

Shorty Awards: Winner

Shorty Awards: Gold

Shorty Awards: Silver

Shorty Awards: Bronze

Communication Arts: Winner

LIA: Silver

LIA: Finalist (x3)

One Show: Bronze

One Show: Merit (x2)

New York Festivals: Bronze (x2)

New York Festivals: Finalist (x2)

Webby Awards: Nominee

D&AD: Shortlist

Lürzers Archive ‘24

Andy Awards: Shortlist

After the U.S. Supreme Court legalized same-sex marriage nationwide, MGM Resorts—Las Vegas’s leading hotel brand and the “wedding capital of the world”—recognized the need for wedding songs that reflect all love stories. So, we created Universal Love, an album of classic love songs reimagined for the LGBTQ community, featuring artists like Bob Dylan, Kesha, and St. Vincent.

The album was covered by The New York Times, Billboard, Rolling Stone, and Vice, and became the #9 most downloaded album of the week.

Cannes: Gold Lion

Cannes: Silver Lion (x3)

Cannes: Bronze Lion

Cannes: Titanium Lion Shortlist

D&AD Awards: Graphite Pencil (x3)

D&AD Awards: Wood Pencil (x3)

D&AD Awards: Shortlist (x3)

One Show: Gold (x4)

One Show: Silver (x3)

One Show: Bronze (x2)

One Show: Merit (x3)

Webby Awards: Winner

Clio Awards: Gold

Clio Awards: Silver (x2)

Art Directors Club: Silver

Art Directors Club: Merit (x5)

Andy Awards: Winner

LIA: Grand LIA

LIA: Gold (x4)

LIA: Silver (x3)

LIA: Bronze

Epica Awards: Silver

Shorty Awards: Winner

Shorty Awards: Bronze

Adweek - Best Campaigns of 2018

Creativity - Best Digital/Integrated Campaign of 2018

Creativity - Editor's Pick

Creativity - Top 5

Rolling Stone

New York Times

Adweek

Contagious - Campaign of the Week

To bring the entrepreneurial spirit of Showtime’s hit series Billions to life—and reach a new audience—we transformed Kickstarter, the popular crowdfunding platform, into a social platform to spread the word about the show.

For the first time ever, a fictional company from a TV show invested in real companies in the real world.

D&AD: Wood Pencil

Communication Arts Interactive Awards: Winner

One Show: Bronze Pencil

One Show: Merit Award

Clio Awards: Silver (x2)

Shorty Awards: Winner (x2)

Webby Awards: Honoree

Cannes: Shortlist

AICP: Shortlist

New York Festivals: Finalist

It’s not every day you see Pokémon chart at #1 on Spotify.

An unexpected collaboration between a 25-year-old brand and a 25-year-old global artist—who dropped a 25-year-old hit—turned music fans around the world into Pokémon fans.

Cannes: Gold Lion

Cannes: Shortlist (x3)

Clio Awards: Gold (x2)

Clio Awards: Silver (x3)

Clio Awards: Bronze (x5)

Webby Awards: Winner

One Show: Merit (x2)

One Show: Shortlist (x4)

Adage Creativity Awards: Finalist

To promote their new premium fuel, Shell wanted to enable people travel to places they had never been before—in the metaverse.

So, for road trip season, we brought together six of the best Fortnite map creators to design six of the most beautiful and challenging terrains—all with the goal of discovering and sharing the ultimate road trip pics from the metaverse for a chance to win the ultimate road trip in the real world.

ADDY Award: Gold

ANA Reggie Awards: Gold

Shorty Awards: Gold

Digiday Content Awards: Winner

Webby Awards: Nominee

One Show: Shortlist

AICP Awards: Shortlist

At the world’s biggest fashion event of the year, the Met Gala, we put eBay’s pre-owned and vintage fashion center stage.

In partnership with Vogue and New York’s trendsetting rapper Ice Spice, fans could shop her look in a first-of-its-kind e-commerce integration.

ADDY Awards: Gold

New York Festivals: Gold

New York Festivals: Finalist (x2)

ANA Reggie Awards: Gold

Clio Awards: Bronze

Digiday Content Awards: Winner

AICP Awards: Shortlist

One Show: Shortlist

Webby Awards: Nominee

Shorty Awards: Shortlist

Mobile video exposed police violence against African Americans. So we used mobile video to foster greater understanding.

Inspired by the familiar experience of rotating your phone to get a better perspective, we created the first interactive film triggered by device orientation.

Webby Awards: Winner

Webby Awards: Honoree

Webby Awards: Webby For Good

New York Festivals: Silver

New York Festivals: Bronze

One Show: Merit Award (x2)

Clio Awards: Shortlist

SXSW: Finalist

AICP: Shortlist

Shorty Awards: Finalist

Davey Awards: Best In Show

Davey Awards: Gold

Davey Awards: Silver (x5)

Adweek

BestAdsOnTV

Creativity

Reddit avatars were brought to life for the first time in the original comedy series The I.T. Squad, with each episode based on real conversations and trending topics from the I.T. community.

Shorty Awards: Winner (x2)

Shorty Awards: Gold

ANA Reggie Awards: Bronze

One Show: Shortlist

Webby Awards: Nominee

Shorty Awards: Audience Award

New York Festivals: Shortlist (x4)

No one associates batteries with gaming, yet nothing is more frustrating to gamers than having to switch out batteries. We developed a bespoke brand widget that displays the battery life on screen, and connected game performance to battery life.

#EveryKiss (begins with Kay) turned an American tradition—the New Year’s Eve Times Square Ball drop—into an iconic brand experience.

Shorty Awards: Gold

ANA Reggie Award: Silver

Shorty Awards: Bronze

Webby Awards: Nominee

Shorty Awards: Audience Honor

How do you stand out in a crowded marketplace—dominated by the big banks—and teach financial literacy in a way that’s engaging, fun, and anything but boring?

On National Online Bank Day, we turned six cities across America into a real-life + AR board game of Monopoly. Millions participated, thousands won prizes, and a whole lot of people had fun learning a thing or two about money.

ANA Reggie Awards: Silver

ANA Reggie Awards: Bronze

Forbes

2020 was the first time in history the Pride Parade was canceled.

#PrideTogether was a social initiative that invited people from all across America to march in the first-of-its-kind virtual Pride Parade.

Communication Arts Interactive Awards: Winner

Shorty Awards: Bronze

Webby Awards: Nominee (x2)

One Show: Shortlist

One in three children in America is overweight or obese. To help fight childhood obesity, we launched The Greatest Action Movie Ever (G.A.M.E.). This integrated platform uses something kids love—action movies—to get them doing things they usually resist: being physically active and eating right.

Thousands of kids took action. Millions of views. Billions of calories burned.

SXSW: Winner

One Show: Bronze Pencil

One Show: Merit (x2)

Webby Awards: 2 Nominations +2 Honoree

NY Festivals: Bronze

Cannes: Shortlist

Despite all the progress toward gender equality, male proposals are still considered the accepted norm.

Although women still largely refrain from proposing, data show that 70% of men would be excited if a woman did.

Zales partnered with The Friends Experience to create The One Where She Proposed, a recreation of one of the most talked-about television scenes in TV history—when Monica proposes to Chandler.

Clio Entertainment: Bronze

One Show: Shortlist

Festival of Media Global Awards: Bronze

Festival of Media Global Awards: Shortlist

The president was driving the narrative that kneeling during the national anthem was un-American. In response to the controversy, we created this film to remind the public of the motivation behind this powerful sign of respect and peaceful protest.

With no media support, the film garnered millions of views and was shared organically by numerous influential celebrities, including Jesse Williams, Niecy Nash, D.L. Hughley, Jasmine Sanders, Tamia, Regina Hall, and Snoop Dogg.

Webby Awards: Winner

Webby Awards: Webby For Good

Shorty Awards: Winner

Clio Awards: Bronze

Digiday Awards: Finalist

The Met Gala is where billions worldwide tune in to find out what’s NEW in fashion. With 64% of Gen Z prefer to shop pre-owned and vintage fashion before buying something new we thought, don’t just own a moment at the Met Gala, take over the red carpet and drive the conversation.

Shorty Awards: Winner

Shorty Awards: Silver

Shorty Awards: Finalist

In 2020, with conferences canceled nationwide, small businesses needed guidance more than ever. So, for Small Business Month, we launched the world’s first Small Business Podference—a podcast-based conference offering expert advice and inspiration.

Shorty Awards: Winner x2

Shorty Awards: Gold

Shorty Awards: Audience Honor

Reggie Awards: Silver

Communication Arts Awards: Shortlist

One Show: Shortlist

Before Facebook Live, there was Color—the first app that let you broadcast live video to your friends. To promote this new capability and the streaming power of Verizon 4G, we turned to America’s most famous live show.

One Show: Gold Pencil

One Show: Bronze Pencil

One Show: Merit

Communication Arts Interactive Awards: Winner

Art Directors Club: Silver Cube

NY Festivals: Silver

NY Festivals: Bronze

Cannes: Shortlist

Webby Awards: Nomination

A-List Hollywood Awards: Bronze (x2)

It’s amazing what you can do with powerful technology. To tell this story, we teamed up with Marvel Comics and the visual effects artists behind Iron Man. The spot went viral with over 65 million views.

Effie: Silver

Shoot Mag: Best Work of the Year

Shoot Mag: Top Spot of the Week

From back-to-school shoppers to small business owners, Staples wanted to make people think, "That was Easy." To bring this idea to life, we simplified the way people shop for school supplies and turned the iconic Easy Button into a real small business tool.

Using hotspot technology, every item in this interactive web film was "easy" to purchase with a simple click.

People are self-conscious about their breath. We wondered: how would a boost of confidence change that?

Creativity - Editor's Pick

The Drum - Ad of the Day

The Internet has changed the way we consume entertainment. We can watch our favorite shows anytime, anywhere, on any device. Why shouldn't TV be the same? We launched Quantum TV with these commercials and web films, starring Craig Robinson.

Adweek: Ad of the Day

After new packaging and flavors were developed, this iconic American brand was ready for a comeback. In doing so, we got back to the brand essence: Hamburger Helper has always been a helper in making a home-cooked meal. Introducing, the "Helper Helpline."

As part of our platform, Powerful Technology Makes People More Powerful, this idea helped shine a light on one of the hottest topics in sports media today—the continuing absence of female anchors for NFL games.

Huffington Post

ESPN

Creativity - Editor's Pick

From back-to-school shoppers to small business owners, Staples wanted to make people think, "That was Easy." To bring this idea to life, we simplified the way people shop for school supplies
and turned the iconic Easy Button into a real small business tool.

Back to School: Using hotspot technology, every item in this
interactive web film was "easy" to purchase with a simple click.

To overcome the negative taste perception of soy, this campaign leveraged the word “Sensational” in the brand name to set a new standard for superior taste. The line, “It’s amazing, but it’s not Sensational,” reached iconic status in Canada.

New York Festivals, Bronze

Creativity - Editor's Pick

Creativity - Editor's Pick

Big beer brands have seen their market share deteriorate as craft beer has made major inroads, disrupting the category. But craft has become too snobby with so many choices—it’s intimidating and expensive. Anheuser-Busch saw an opportunity to create a new brand platform that could disrupt the disrupters. 

From product design and brand identity, to strategy and the campaign launch, I was tasked with spearheading this effort. 

BEST DAMN Brewing Co. aims to cut through the nonsense with a brew that is approachable, down-to-earth and doesn't take itself too seriously. It brings all the craft flavor without the fuss. And, since BEST DAMN believes all the best things in life are locally crafted, all of the advertising is hyperlocal—celebrating the best things about each town and city.